Bosch fall 2024
Enabeling a smoother data explore experience for internal users by redesigning Bosch's data catalog landing page
Summary
timeline
12 Weeks
role
Lead Designer
process
UX Design
Interface Design
Rapid Prototyping
Design System
I joined Bosch's Business Development Unit in the Vehicle Motion organization as the sole designer for my Fall 2024 coop term. The team is in charge of the development of most internal tools that are used by the employees across the world.
My main task for the term is to redesign Bosch's Digital Asset Platform - a B2B platform which allows employees to upload, manage and explore any digital assets such as APIs, tables, and videos within the company.
Collaborating with the PM and 6 engineers, I successfully shipped the redesigned platform by December.
Result
Over the time of 3 months, I rebranded and redesigned the whole platform and shipped it, contributing to 30% user growth within 1 month and a 25% increase of adoption rate.
User Growth
30%
new users starts using Data Platform after the 2 weeks of the first launch
TCR
27%
increase in completing the task of requesting a data asset from landing page
Bosch fall 2024
Enabeling a smoother data explore experience for internal users by redesigning Bosch's data catalog landing page
Summary
timeline
12 Weeks
role
Lead Designer
process
UX Design
Interface Design
Rapid Prototyping
Design System
I joined Bosch's Business Development Unit in the Vehicle Motion organization as the sole designer for my Fall 2024 coop term. The team is in charge of the development of most internal tools that are used by the employees across the world.
My main task for the term is to redesign Bosch's Digital Asset Platform - a B2B platform which allows employees to upload, manage and explore any digital assets such as APIs, tables, and videos within the company.
Collaborating with the PM and 6 engineers, I successfully shipped the redesigned platform by December.
Result
Over the time of 3 months, I rebranded and redesigned the whole platform and shipped it, contributing to 30% user growth within 1 month and a 25% increase of adoption rate.
User Growth
30%
new users starts using Data Platform after the 2 weeks of the first launch
TCR
27%
increase in completing the task of requesting a data asset from landing page
Bosch fall 2024
Enabeling a smoother data explore experience for internal users by redesigning Bosch's data catalog landing page
Summary
timeline
12 Weeks
role
Lead Designer
process
UX Design, Interface Design, Rapid Prototyping, Design System
I joined Bosch's Business Development Unit in the Vehicle Motion organization as the sole designer for my Fall 2024 coop term. The team is in charge of the development of most internal tools that are used by the employees across the world.
My main task for the term is to redesign Bosch's Digital Asset Platform - a B2B platform which allows employees to upload, manage and explore any digital assets such as APIs, tables, and videos within the company.
Collaborating with the PM and 6 engineers, I successfully shipped the redesigned platform by December.
Result
Over the time of 3 months, I rebranded and redesigned the whole platform and shipped it, contributing to 30% user growth within 1 month and a 25% increase of adoption rate.
User Growth
30%
new users starts using Data Platform after the 2 weeks of the first launch
TCR
27%
increase in completing the task of requesting a data asset from landing page
01
Define
What is bosch's data platform?
Data Catalogue is a tool that allows all departments in Bosch Vehicle Motion business unit to access, download and manage digital data.
It serves three user groups:
Data Owner
Upload and onboard data
⟶
Data User
Explore and request data
⟶
Admin
Approve/deny the request
Specifically, the landing (data exploration) page focuses on letting Data Users to log in and explore the datasets they want to proceed to order.
So… Why Redesign? 🧐
The current design has very low adoption since its launch. Additionally, we’ve received a large amount of user feedback for improvements, both from data owners and data users. However, as one of the most important products on the Q3 roadmap, the goal of this redesign was to drive user growth and enable monetization of the platform.
What's the challenge for the designer (me)?
The biggest challenge I faced was being the only designer on the team and turning an unclear redesign request from the PM into concrete, actionable design goals. Through continuous communication with different stakeholders and a deep understanding of user needs, I was able to successfully deliver and launch the product.
Challenge 01
Navigating a complex end-to-end user flow with multiple roles and permission
Challenge 02
Learning technical details from engineers to inform design decisions
Challenge 03
Translating vague PM requirements into clear, actionable design goals
01
Define
the problem
What is bosch's data platform?
Data Catalogue is a tool that allows all departments in Bosch Vehicle Motion business unit to access, download and manage digital data.
It serves three user groups:
Data Owner
Upload and onboard data
⟶
Data User
Explore and request data
⟶
Admin
Approve/deny the request
Specifically, the landing (data exploration) page focuses on letting Data Users to log in and explore the datasets they want to proceed to order.
So… Why Redesign? 🧐
The current design has very low adoption since its launch. Additionally, we’ve received a large amount of user feedback for improvements, both from data owners and data users. However, as one of the most important products on the Q3 roadmap, the goal of this redesign was to drive user growth and enable monetization of the platform.
What's the challenge for the designer (me)?
The biggest challenge I faced was being the only designer on the team and turning an unclear redesign request from the PM into concrete, actionable design goals. Through continuous communication with different stakeholders and a deep understanding of user needs, I was able to successfully deliver and launch the product.
Challenge 01
Navigating a complex end-to-end user flow with multiple roles and permission
Challenge 02
Learning technical details from engineers to inform design decisions
Challenge 03
Translating vague PM requirements into clear, actionable design goals
01
Define
What is bosch's data platform?
Data Catalogue is a tool that allows all departments in Bosch Vehicle Motion business unit to access, download and manage digital data.
It serves three user groups:
Data Owner
Upload and onboard data
Data User
Explore and request data
Admin
Approve/deny the request
Specifically, the landing (data exploration) page focuses on letting Data Users to log in and explore the datasets they want to proceed to order.
So… Why Redesign? 🧐
The current design has very low adoption since its launch. Additionally, we’ve received a large amount of user feedback for improvements, both from data owners and data users. However, as one of the most important products on the Q3 roadmap, the goal of this redesign was to drive user growth and enable monetization of the platform.
What's the challenge for the designer (me)?
The biggest challenge I faced was being the only designer on the team and turning an unclear redesign request from the PM into concrete, actionable design goals. Through continuous communication with different stakeholders and a deep understanding of user needs, I was able to successfully deliver and launch the product.
Challenge 01
Navigating a complex end-to-end user flow with multiple roles and permission
Challenge 02
Learning technical details from engineers to inform design decisions
Challenge 03
Translating vague PM requirements into clear, actionable design goals
02
02
02
Research
Research
Research
Design Audit: Outdated page UI with unclear information architecture
Design Audit: Outdated page UI with unclear information architecture
I started by conducting a design audit on current product.
I substitute myself in the role of a first-time user. Once I clicked in the platform, I found that it fills with abbreviations that I don't understand, which I soon felt like I cannot find anything that I need in here.
I started by conducting a design audit on current product.
I substitute myself in the role of a first-time user. Once I clicked in the platform, I found that it fills with abbreviations that I don't understand, which I soon felt like I cannot find anything that I need in here.
User Interview Insights: Users are having problems looking for data
User Interview Insights: Users are having problems looking for data
I conducted user interviews with data users and admins, which validated what I saw in the design audit. Based on the interviews, we gathered the following insights:
I conducted user interviews with data users and admins, which validated what I saw in the design audit. Based on the interviews, we gathered the following insights:
“
“
I never found the data I want without searching for 5 times, the categorization makes no sense to me.
I never found the data I want without searching for 5 times, the categorization makes no sense to me.
— Data user who constantly needs to request data
— Data user who constantly needs to request data
“
“
We initially designer the categories based on maybe 10 data entries, but now there are few hundreds and it doesn't make sense anymore.
We initially designer the categories based on maybe 10 data entries, but now there are few hundreds and it doesn't make sense anymore.
— Admin member who was involved in the initial design
— Admin member who was involved in the initial design
Research Insights
Research Insights
Summarizing the objectives of the design and the research conducted, we established three design directions:
Summarizing the objectives of the design and the research conducted, we established three design directions:
01 Simplicity for new users
01 Simplicity for new users
01 Simplicity for new users
Keep the interface clean to lower the entry barrier for new users
Keep the interface clean to lower the entry barrier for new users
02 Data assets showcase
02 Data assets showcase
02 Data assets showcase
Redesign the info arch for page layouts that encourage users to request datasets
Redesign the info arch for page layouts that encourage users to request datasets
03 Increase discoverability
03 Increase discoverability
03 Increase discoverability
Restructure categories and tags to make datasets easier to discover
Restructure categories and tags to make datasets easier to discover
03
03
03
Design
for goals
Design
for goals
Design
for goals
Goal 1: Keep the interface clean to lower the entry barrier for new users
Goal 1: Keep the interface clean to lower the entry barrier for new users
For the first design goal - simplicity, I began by brainstorming two completely different ideas — option A being a dashboard for users and admin to access with minimized explore data assets section, while option B being a full data exploration page with a minimal summary for users.
In the end, option B was picked up by the team. The team agreed that Option A might create a cognitive burden for first-time users due to its heavy information load. In contrast, Option B offered a simpler overall structure and placed stronger visual emphasis on data browsing.
For the first design goal - simplicity, I began by brainstorming two completely different ideas — option A being a dashboard for users and admin to access with minimized explore data assets section, while option B being a full data exploration page with a minimal summary for users.
In the end, option B was picked up by the team. The team agreed that Option A might create a cognitive burden for first-time users due to its heavy information load. In contrast, Option B offered a simpler overall structure and placed stronger visual emphasis on data browsing.
v.1. High-fidelity Prototype
v.1. High-fidelity Prototype
Moving from low-fidelity to high-fidelity, I used a new design system adapted from Bosch's base design systems and branding colours; while also added new features, mainly filters and recommendations to make the experience more clear.
Moving from low-fidelity to high-fidelity, I used a new design system adapted from Bosch's base design systems and branding colours; while also added new features, mainly filters and recommendations to make the experience more clear.
Goal 2 & 3: Redesign page to increase findability and request rates
Goal 2 & 3: Redesign page to increase findability and request rates
For the other two design goals, I focused on designing UI elements to improve the findability of data, which includes cards, filters, search bars and more.
For the other two design goals, I focused on designing UI elements to improve the findability of data, which includes cards, filters, search bars and more.
04
04
04
Final designs
Final designs
Final designs
Explore data assets
Explore data assets
Through feature like Last Ordered Assets, user can quickly find the assets that everyone else looked for and ordered for the same project.
Through feature like Last Ordered Assets, user can quickly find the assets that everyone else looked for and ordered for the same project.
Search for data assets
Search for data assets
User can choose either searching in the search bar with autocomplete suggestions, or filter assets by tags (typically a project or the department they are working under) to find the results they need.
User can choose either searching in the search bar with autocomplete suggestions, or filter assets by tags (typically a project or the department they are working under) to find the results they need.
05
05
05
Takeaways
Takeaways
Takeaways
Next steps
Next steps
Over the course of three months, I designed and shipped 30+ screens for the full redesign of the Digital Assets Platform, including key flows such as the Data Explorer, My Data Assets, Onboarding for new data users, and the Data Approving flow.
For the Data Exploration flow, I focused on making navigation clearer and presenting metadata in a more accessible way. I wasn’t able to include an in-screen onboarding tutorial yet due to the complexity of the flow, but I see it as an important next step to support first-time users. I also see room to continue improving the filtering experience by exploring options beyond simple tag-based filters.
Over the course of three months, I designed and shipped 30+ screens for the full redesign of the Digital Assets Platform, including key flows such as the Data Explorer, My Data Assets, Onboarding for new data users, and the Data Approving flow.
For the Data Exploration flow, I focused on making navigation clearer and presenting metadata in a more accessible way. I wasn’t able to include an in-screen onboarding tutorial yet due to the complexity of the flow, but I see it as an important next step to support first-time users. I also see room to continue improving the filtering experience by exploring options beyond simple tag-based filters.
My learnings
My learnings
Learning the technical domain
Learning the technical domain
Learning the technical domain
I took the initiative to build a better understanding of the product’s technical background, which helped me communicate more effectively with the development and data teams.
I took the initiative to build a better understanding of the product’s technical background, which helped me communicate more effectively with the development and data teams.
Gathering and aligning feedback
Gathering and aligning feedback
Gathering and aligning feedback
In each iteration, I worked closely with PMs, developers, and business stakeholders to gather input and adjust my designs so they could be both useful and feasible.
In each iteration, I worked closely with PMs, developers, and business stakeholders to gather input and adjust my designs so they could be both useful and feasible.
Balancing user needs
Balancing user needs
Balancing user needs
I tried to consider both new and existing users — improving onboarding for newcomers while keeping familiar functions for experienced users to ensure a smoother experience for everyone.
I tried to consider both new and existing users — improving onboarding for newcomers while keeping familiar functions for experienced users to ensure a smoother experience for everyone.
⟵
⟵
⟵
Back to All Work
Back to All Work
Back to All Work
⤒
⤒
Back to Top
Back to Top
⟶
⟶
⟶
View Next Case Study
View Next Case Study
View Next Case Study
Thanks for stopping by!
Connect or say hi @
↗
↗
© Clara Liu, 2025 with love, matcha and anxiety.
Thanks for stopping by!
Connect or say hi @
↗
↗
© Clara Liu, 2025 with love, matcha and anxiety.
Thanks for stopping by!
Connect or say hi @
↗
↗
© Clara Liu, 2025 with love, matcha and anxiety.
Thanks for stopping by!
Connect or say hi @
↗
↗
© Clara Liu, 2025 with love, matcha and anxiety.